The What/Why of Our Newsletter
Since 1980 Mirthglen Ltd. t/a futonsonline.co.uk has been a specialised business offering stylish, space saving sofa beds, mattresses, beds and bedding. As an environmentally aware company we realise timber and some of the other materials we use are scarce resources and therefore we make every effort to find suppliers that think like us and use renewable resources. Writing a monthly Newsletter we hope will keep you aware of the issue we find important.
So, please note this Newsletter isn’t going to thousands of people, more like 300. Intriguingly you all have one thing in common, you are my customers, that means all of you have bought from me over the past 2 years since my website was re vamped. You’ve knowingly or perhaps unknowingly “opted in” for the promise of this monthly gig.
Please bear with me as I find my way to reward you not only with bits of fun, quizzes, useless information (a speciality of mine) but useful offers. Our 35+ years experience enables us to offer well designed eco friendly products that are versatile, healthy and affordable.
Some of you have been receiving emails from a campaign that started late last year and there were reward points on offer for taking part in a little survey, referring a friend or perhaps a stranger and Social Media engagement. The rewards were worth £5.00 for each task and as much as £25.00/£30.00 could be had within about a fortnight for doing, well not much at all. So please stay on board and as time passes I’ll be offering lots of ways you can be rewarded for joining in what I will try and make fun.
Memory of the Month: Tales of a Futoneer
Futon year zero occurred in the late ’60. This was a time when travel overland or by public transport was cheap and very cheerful. Asia was the destination for most people who had an adventurous nature. When they arrived in Turkey if coming from Europe or Malaysia from across the Pacific they found beds with mattresses that were filled with natural fibres. These fillings included coir derived from coconuts, horse hair and cotton for instance. Although not very thick they did the job and were only what was on offer.
Sooner or later these adventurous pathfinders went home and some decided to emulate what they had found on their travels, such as sleeping closer to the ground on low level beds and mattresses filled with natural comfy fibres.
The very first memories of the word futon for me are associated with U.S. West Coast magazines that covered subjects such as Macrobiotics and things Organic. A cottage industry had developed in California, Colorado and New Mexico with people making basic “A” frames and futon mattresses filled with cotton.
The futon frames were rudimentary affairs, and there was only a double size in the early days 4’6″x6’3″, one of the few things the UK has in common with the USA. The slats were screwed but the clever thing was the evolution of the design from very basic to a neat assembly of 3 decks that folded easily into a bed from its sofa position. Those initial designs were improved upon at a time when woodworking machinery was becoming accessible to people with the skills to make small runs in their garages or small scale industrial units.
Another development centred on different sizes. Double size was the initial norm but the needs of children and family mobility played their part in the advent of Single and King sizes. These frames could be stacked for easy transportation by removing just x4 bolts and put on a roof rack or in a van. As for the mattresses, they could be rolled up, put in a bag and moved very easily. Another major change was instead of having just one colour for the mattress cover, those covers took on a design element and became part of a new trend for brighter colours, shapes and symbols.
This cottage industry could only last as long as futon furniture was only a fad or just for those in the know. When there’s a new dynamic there has to be a different approach and in the case of futons it was the death of the waterbed industry.