Scandinavian design is both popular and has instant recognition. We know it as a centre for exciting fresh ideas. Generally,modern homes are smaller and more compact. Buildings having features requiring different options to the family units that were built long ago.
Lighter coloured wood, cutting edge textiles and adaptable designs are a few of the contemporary solutions that Scandinavian designers use. The comfort factor their sofa beds offer is a result of the firm upholstery in use. While the UK favours foam as a filling my experience in Denmark and Sweden is for a firmer feel.
Therefore as a result of this firmness the heavier parts of the body have support. Consequently when the hips and shoulders have this support it helps to keep the spine aligned and improve health..
Textiles
Textiles are at the heart of design and there are many iconic images that are obviously from Scandinavia. The elements seem to play a big part in design for instance blue skies and sandy beaches.
One of the issues Scandinavian design might have is that it's easily stereotyped. Imagine Ikea, Bjorn Borg and Viking culture. All these conjure images that may be lampooned but are benign.
Opportunities
Most noteworthy is the support available for small manufacturers. Scandinavian design appears to be collectable and affordable. It's attainable for those wanting to contribute and bring interesting home products to the market. Governments support design talent and exciting business opportunities is part of the culture.
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