Testimonials: see below for past 10 years

Customer Testimonials

Testimonials are very important for companies that sell on the internet. It seems to be crucial for the success of any online shop or business.

Testimony reflects how a customer feels about the product or service they buy.

Furthermore it can be that Testimonials also reflect how good or not so good the customer service is during transactions.

As a result those people that interact with customers all have a bearing on the outcome. The more positive a transaction is, the more likely there will be positive testimony to follow.

On the other hand it only takes a minor slip up to create negative feedback. It could be the way something is said or not knowing the relevant information about a particular product.

Care when Responding

Company policy should emphasise courtesy so that employees are aware of its importance. Being impatient or rude to a potential customer can easily lead to a negative impression.

The currency of the internet world is trust. Consequently to gain that trust is at the heart of successful trading and therefore better testimonials.

Especially relevant are responses to problems. This may be via email or telephone calls. While it’s not difficult to fire off an email. Most of all much care should be taken with how to express a way of resolving the original issue. Probably and hopefully the customer who lodged the complaint will respect the responses that reflect that thoughtfulness.


Reviews are another type of credibility. Many companies fall foul of bogus reviews and it’s important to avoid these at all costs. The public at large sees clearly  when testimonials or reviews are not real. Poor grammar and punctuation are an early indication of ill thought out reviews.

Third party review sites such as Trust Pilot and Yell have their place but  can be expensive. Being open and subscribing to honesty and good customer service can give you those good reviews gratis.


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